‘Staycation’ Brits seek out major TV and film locations
TV programmes and films shot across the UK are playing an increasingly important role in shaping where Britons choose to…
travel and leisure
Fred Olsen broadens horizons with agency appointment
Fred Olsen Cruise Lines is aiming to modernise its heritage travel brand with the appointment of Lucky Generals to handle…
Center Parcs hires Neverland agency for ‘dream brief’
Short-break holiday operator Center Parcs has strengthened its relationship with Neverland by appointing the agency’s earned media and creator specialist…
Brits crave the human touch as digital fatigue sets in
British consumers are retreating from an increasingly automated world to seek “authentic human connection”, craving analogue experiences amid a perceived…
Riviera Travel hires agency to propel growth strategy
River cruise and tour operator Riviera Travel has hired a new agency as the company drives forward its five-year growth…
Heathrow Express pushes service as the ‘trusted choice’
Heathrow Express is putting travellers and their reason for using the service front and centre in a new campaign timed…
Hostelworld appoints agency for ad strategy overhaul
Social network-powered online travel agent Hostelworld is seeking to build cultural relevance with its youth, backpacker, and budget-travel audience with…
Loveholidays ‘Crisps from Abroad’: Bring on the Blondys
And so, dear readers, to the world of crisps. Sadly not a permanent store but a cheeky pop-up in London…
Govia Thameslink aims to get on track with new agency
Govia Thameslink Railway, the UK’s largest rail operator that recently transitioned into public ownership, has appointed T&P take on a…
Most travel influencers failing to disclose paid-for posts
The vast majority of travel influencers on social media are failing to disclose when their posts are paid for ads,…