Govia Thameslink Railway, the UK’s largest rail operator that recently transitioned into public ownership, has appointed T&P take on a fully integrated role, managing both media and creative services for its extensive portfolio.
The agency has handled media for the company since 2024, across Southern, Thameslink, Great Northern, and Gatwick Express and will now tap into the WPP Open platform to link media with creative with the aim of creating highly relevant, cohesive campaigns that truly resonate with passengers.
This move follows a competitive public tender process; the creative account had been held by TMW since 2020.
Responsible for 1 in 6 passenger rail journeys in Britain, GTR delivers one of the UK’s most extensive rail networks and carrying hundreds of millions of passengers each year.
GTR head of marketing Alex Briggs said: “Our recent competitive tender process was designed to find a partner who could truly future-proof our marketing. T&P stood out not only for their strong media track record with us since 2024, but for their vision of a truly integrated future.
“By combining media with creative, and leveraging their advanced AI production capabilities, we will be able to drive incredible creative efficiency and relevance for our passengers. We look forward to delivering some truly innovative work together.”
T&P partner Jack Swayne added: “Since we first began working with GTR on their media in 2024, our relationship has been built on a shared commitment to making their marketing as efficient and effective as possible.
“Having achieved so much together over the last two years, bringing media and creative under one roof feels like the natural evolution of our partnership.”
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