Watchdog slams the brakes on drug-fuelled Air Up ad
German water bottle company Air Up has found itself back on the wrong side of the UK ad watchdog for…
online advertising
New action plan to unlock growth in data-driven TV ads
The coalition of leading media industry players – formed 12 months ago – has launched its five-point action plan to…
Crisis? What crisis? UK the powerhouse as digital soars
Marketers might be planning to spend more on traditional channels this year, but the pan-European digital advertising market is still…
Digital down as traditional channels return to the mix
Marketers are finally waking up to the fact that digital channels are not the be-all and end-all, with more and…
Nectar360 and OMG expand retail media partnership
Nectar360, the company which operates the UK’s largest coalition loyalty scheme as well as the Sainsbury’s and Argos retail media…
‘Fatty’ Xmas is saved (for some) in new TV ad ban delay
The Government has delayed plans to ban TV advertising for products high in fat, salt and sugar (HFSS) before 9pm…
Currys hires AMV agency to demystify AI for the masses
UK tech retailer Currys has strengthened its relationship with the AMV Group to realise its ambition to become “the home…
GB Racing doubles stake for new marketing campaign
Great British Racing, the sport’s official marketing and promotional body, is launching its largest campaign to date as it strives…
TikTok clobbered as Brussels flexes its muscles again
TikTok has once again found itself on the wrong side of EU regulators after the European Commission issued preliminary findings…
Autotrader hires agency to drive new advertising blitz
Autotrader is overhauling its advertising and marketing strategy with the appointment of a Leeds-based IMA as lead creative agency, following a four-way competitive…