Travel and holiday giant Tui is expanding its relationship with data specialist Serendipity2 to cover store performance analysis within the UK market in a bid to transform raw data into actionable insights.
Having first started worked for the travel business in 2017, it has supported Tui with consumer profile, location planning and analysis services to optimise the company’s UK store business strategy.
It will now remodel a dynamic dashboard to provide a comprehensive and visually engaging customer overview, with the aim of empowering Tui to make informed decisions and drive business efficiency.
Serendipity2 will also implement an enhanced store catchment area build process, using a newly updated and robust methodology to refine Tui’s catchment area analysis.
The firm insists this initiative reflects Serendipity2’s ongoing commitment to using cutting-edge technology and methodologies to ensure that Tui’s business strategies align seamlessly with market dynamics.
Serendipity2 CEO and founder Peter Flood said: “With an impressive seven-year history of working together, we are honoured to continue our working partnership with Tui and are eager to continue contributing to its success in the coming years.
“Our team is dedicated to providing innovative data-led solutions that will enable Tui to make informed decisions that support its operational growth plans for the coming year. The contract renewal marks a significant milestone in our ongoing relationship and we are excited to get started on the next phase of our partnership.”
Launched in 2001, Serendipity2 has used data science, technology, creativity and industry expertise to help consumer brands and retailers accelerate business performance and drive measurable growth.
Using its Google-enabled data mapping and visualisation tool, MarketView, data is brought to life and made accessible for clients, which also include Unilever, WH Smith, Britvic, Diageo, Monster Energy, Schweppes, Vue International and Domino’s.
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