Edit snaps up Wood for Trees as Dixon expands empire
The Salocin Group-owned Edit Agency has boosted its charity proposition by swooping for the trade and assets of data insight…
data insight
Brands plan to up spend on data tech to fight downturn
Brand owners are coming out fighting to combat the threat of economic slowdown with nearly three quarters planning to increase…
Marketers not feeling the love from senior management
As Valentine’s Day unfolds, it appears top UK marketers working are feeling decidedly unloved, with the vast majority (75%) claiming…
Invest in data, tech and talent to beat slump, firms told
UK bosses are being urged to scrap brute-force cutbacks across the board to combat the economic slowdown and instead make…
REaD Group name axed in Sagacity Solutions rebrand
REaD Group, one of the UK’s best known data marketing and insight brands in operation since 1991, has been rebranded…
Where will we be in 2023…with data-driven marketing?
For a sector that started out by building customer databases from product registration cards, the edited Electoral Roll and Rotodex…
The year ahead: Fundraising is a marathon not a sprint
The pandemic has shown just how essential charities are within the community, and in such turbulent times they have faced…
Charles Tyrwhitt implements marketing insight tool
Men’s clothing brand Charles Tyrwhitt is implementing a new data and analytics platform to organise, consolidate and streamline its view…
Study busts myth for need to keeping refreshing ads
Marketers might get sleepless nights over long-running ad campaigns, fearing that consumers will get bored of seeing the same execution,…
Financial squeeze triggers ‘customer data emergency’
UK marketers are being hit by a customer data emergency which is preventing them from adapting their campaigns in the…