Brits ditch Gucci, Prada and Chanel for food and booze
The cost of living crisis has turned consumer spending on its head, with Brits now more likely to treat themselves…
data insight
Victoria’s Secret ties up brands for new loyalty pilot
Victoria’s Secret, the lingerie brand which went tits up in the UK before being bought out by Next, is testing…
Anomaly London picks Droga5 chief as first data boss
Anomaly London is aiming to put data at the heart of the agency’s offering with the appointment of a new…
Edit snaps up Wood for Trees as Dixon expands empire
The Salocin Group-owned Edit Agency has boosted its charity proposition by swooping for the trade and assets of data insight…
Brands plan to up spend on data tech to fight downturn
Brand owners are coming out fighting to combat the threat of economic slowdown with nearly three quarters planning to increase…
Marketers not feeling the love from senior management
As Valentine’s Day unfolds, it appears top UK marketers working are feeling decidedly unloved, with the vast majority (75%) claiming…
Invest in data, tech and talent to beat slump, firms told
UK bosses are being urged to scrap brute-force cutbacks across the board to combat the economic slowdown and instead make…
REaD Group name axed in Sagacity Solutions rebrand
REaD Group, one of the UK’s best known data marketing and insight brands in operation since 1991, has been rebranded…
Where will we be in 2023…with data-driven marketing?
For a sector that started out by building customer databases from product registration cards, the edited Electoral Roll and Rotodex…
The year ahead: Fundraising is a marathon not a sprint
The pandemic has shown just how essential charities are within the community, and in such turbulent times they have faced…