Brits want more relevant ads – but not using their data
Marketers are facing an uphill battle in their age-old quest to get closer to customers, with a new analysis revealing…
data insight
Brands must use marketing to ease consumer squeeze
Brands owners are being urged to redouble their efforts to help consumers navigate the continuing cost-of-living crisis, amid claims that inflation…
Sagacity seals data-powered partnership with Medialab
Data solutions specialist Sagacity has signed a partnership with independent media agency Medialab to deliver joint products, while enhancing existing…
Wunderman bags Beko’s global data-driven business
Home appliance giant Beko has appointed Wunderman Thompson UK to launch its new global brand positioning, embracing strategy and creativity…
Ex-Wunderman exec becomes AMV BBDO head of data
AMV BBDO has appointed its first head of data, responsible for growing and evolving the agency’s offering and widening its…
Kite Factory appoints first head of data and insights
Independent media agency The Kite Factory has recruited its first ever data and insights director to deliver more effective and…
Analytic Partners signs up YouGov daily tracking data
Data insight specialist Analytic Partners has signed a deal with YouGov to incorporate data from its BrandIndex into the firm’s…
Armadillo double hire boosts top data and insight team
Bristol CRM agency Armadillo has strengthened its senior team with the double appointment of a new data strategy director and…
Think you’re too busy for wellbeing? Then think again
With recent research showing that 76% of professionals are experiencing moderate to high levels of stress – an increase of…
Ocado offers brands first-party data across all channels
Online shopping giant Ocado is opening up its first-party behavioural data to marketers, in a move designed to enable brands…