Kite Factory appoints first head of data and insights

john clarvis_newIndependent media agency The Kite Factory has recruited its first ever data and insights director to deliver more effective and personalised marketing for clients.

Most recently John Clarvis has been working as a freelance data scientist, building artificial intelligence systems for education and creative start-ups.

Prior to that he was global marketing technology director at Spark44, creative technologist at Wavemaker and data innovation director at MEC, working on an array of projects including Thames Pulse and real-time predictive social tool Project Black.

Reporting to the agency’s interim head of data and analytics Guy Hancox, Clarvis will use his technological skills and media knowledge to build tools designed combine The Kite Factory’s media datasets and automation capabilities. Ultimately he will bolster the “science, in the agency’s “heart, art and science” proposition in an effort to create deeper insights and more effective, creative marketing strategies.

Hancox said: “John’s appointment signifies a commitment to our clients to continue expanding our data offering. His brilliant mix of skills, experience and innovation made him the best candidate for this new position.

“As the potential of data expands, so do our client’s expectations and our commitment to staying ahead of the curve in everything we offer. We are delighted to have him on board.”

Clarvis added: “I’m excited to start connecting data science with the heart of planning and the art of creative to deliver effective work for our clients. AI is becoming the mainstream, and I’m looking forward to applying these ground-breaking technologies to meaningful campaigns.”

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