Kite Factory hires WaterAid client to boost charity offer

Independent media agency The Kite Factory has turned to WaterAid supporter engagement lead and long-term client Charley Day to appoint its new strategy director, as it looks to further strengthen its charity offering.

Day has worked with The Kite Factory for nearly 10 years as its client, stretching back to when the agency was called Mike Colling & Co. Prior to that, she spent eight years in the retention team at the NSPCC, where Day was responsible for fundraising strategy and long term supporter engagement.

In her new role, she will report into The Kite Factory’s newly promoted head of planning, Christian Taylor, and work alongside the agency’s head of charity, Caroline Dolan.

The agency claims her appointment will also enable the business to be better placed to uncover creative media solutions that deliver results.

The Kite Factory managing director James Smith said: “This is a really unique appointment because we have created this role specifically for Charley. Having worked with her as our client for the last 10 years, we know the wisdom and experience she brings, the sharpness of her thinking, and how well she fits with our agency and our culture.

“We have built a really strong offering in charity under Caroline’s leadership and Charley’s appointment adds to that, bringing a whole new level of credibility and an entirely unique and fresh perspective.”

Day added: “It takes a special group of people to lure me into the agency world, and those people are the team at The Kite Factory. I have loved working with them as a client and now can’t wait to work with them within this remit to help charities really benefit from the best media team in the business.”