MC&C is continuing to shake-up its senior team with the appointment of Havas Media head of strategy Rik Moore to the new role of head of insight, strategy and planning.
Moore will oversee the agency’s planning and strategy offering and play a key role in its renewed focus on partnerships, including how it works with media owners and creating new relationships with specialist agencies.
He will report to chief strategy officer Genevieve Tompkins, who was promoted to her role in October as part the changes brought in by new chief executive Robin Trust.
Trust, who took over the day to day running of the agency from founder Mike Colling, also promoted Rob Watt to managing partner.
Trust said: “Rik’s reputation as a brilliant strategist precedes him and I’m beyond delighted that he is coming to join us. He will help shape our client offering, adding an extra layer of strong strategic thinking to everything we do. I know he will be a perfect fit for the business.”
Moore added: “As one of the longer-standing independents, MC&C not only has some strong industry heritage and an incredibly interesting client base, but there is a tangible air of excitement at the agency at the moment. Last year saw some major appointments and promotions, and it’s clear from spending some time with the team that they have a strong proposition to offer the market.
“To join them at this transformative stage in their journey is a wonderful opportunity and I’m genuinely excited about what we can achieve together.”
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