Wavemaker UK is further strengthening its senior leadership team with the appointment of its first chief growth officer, Mu Ali, who joins from Publicis Media.
Reporting to Wavemaker UK chief executive Paul Hutchison, Mu will focus on leading and generating strategic business growth for the agency.
Mu has spent the past three years at Publicis Media as business development director, focusing on opportunities across its portfolio of agencies including Blue449, Performics, Spark Foundry, Starcom and Zenith. Prior to that he worked at Starcom and MediaVest, Carat, MediaSense and Billets.
Wavemaker claims that Mui’s experience in commercial, strategic and creative direction and marketing has been instrumental in helping agencies and consultancies achieve sustainable growth.
Hutchison said: “Mu has vast experience across the key areas that drive business growth, and this, coupled with his years working within the wider UK agency network, will make him an invaluable asset to our growing senior leadership team.
“As we move into our second year, we remain committed to investing in our agency to drive future growth for our current and future clients.”
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