Heathrow Airport has appointed Group M agency Wavemaker to handle its UK media account, bringing the curtain down on its 20 year relationship with Carat.
Wavemaker will handle communications planning and media buying for Europe’s largest airport after Heathrow called a strategic review last year. Carat declined to repitch.
The agency has been handed a three-year contract, and will be responsible for all media planning, including search and SEO. It will work with Havas London and Havas Helia, who were both appointed in 2016.
In October last year, Acxiom signed a multi-year extension to its Heathrow deal, expanding the provision of strategy, data, and analytical services, underpinned by the ‘Connected Spaces’ engagement platform.
Wavemaker chief product officer Alex Steer said: “Heathrow believes every journey matters, and we understand how to get results. We’re excited to be working with a forward-thinking brand like Heathrow that represents a modern, open outlook. By bringing together an unrivalled breadth of specialist Wavemaker talent, we’re confident of the impact we can make to Heathrow’s long-term business objectives.”
Heathrow director of airline business development, cargo and marketing Simon Eastburn said: “Wavemaker demonstrated a cohesive and sophisticated approach to media, content and technology. By putting consumer journeys at the heart of everything they do, the team were able to quickly identify growth potential to deliver on our vision to provide the best airport service in the world.”
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