Heathrow Airport hands media account to Wavemaker

heathrow2Heathrow Airport has appointed Group M agency Wavemaker to handle its UK media account, bringing the curtain down on its 20 year relationship with Carat.
Wavemaker will handle communications planning and media buying for Europe’s largest airport after Heathrow called a strategic review last year. Carat declined to repitch.
The agency has been handed a three-year contract, and will be responsible for all media planning, including search and SEO. It will work with Havas London and Havas Helia, who were both appointed in 2016.
In October last year, Acxiom signed a multi-year extension to its Heathrow deal, expanding the provision of strategy, data, and analytical services, underpinned by the ‘Connected Spaces’ engagement platform.
Wavemaker chief product officer Alex Steer said: “Heathrow believes every journey matters, and we understand how to get results. We’re excited to be working with a forward-thinking brand like Heathrow that represents a modern, open outlook. By bringing together an unrivalled breadth of specialist Wavemaker talent, we’re confident of the impact we can make to Heathrow’s long-term business objectives.”
Heathrow director of airline business development, cargo and marketing Simon Eastburn said: “Wavemaker demonstrated a cohesive and sophisticated approach to media, content and technology. By putting consumer journeys at the heart of everything they do, the team were able to quickly identify growth potential to deliver on our vision to provide the best airport service in the world.”

Related stories
Acxiom secures major new deal with Heathrow Airport
Havas Helia lands CRM brief for Heathrow Airport

Print Friendly

To leave a comment please register – it takes less than a minute and is free of charge. You will also get our weekly email update The DM Report (to opt out contact subscriptions@decisionmarketing.co.uk). If you are an existing user, please log in. If you have forgotten your log-in details please email info@decisionmarketing.co.uk to get them reset!

Existing Users Log In
 Remember Me  
New User Registration
*Required field