Media agency Mike Colling & Company is beefing up its senior team with three key appointments in response to increasing client demand for greater insight from digital marketing campaigns.
MEC digital partner Richard Stanton is joining MC&C as chief digital officer to focus on data ecommerce and content after eight years at MEC. Prior to this, he was a senior account manager at Universal McCann.
Meanwhile, Maxus group strategy director Toby Strangewood becomes chief strategy officer. He joined Maxus 18 months ago from MEC, where he was also group strategy director.
The agency has also promoted head of broadcast TV and radio Jonathan Leech to investment director. He has been at MC&C since January 2014.
Mark Jackson, managing director at MC&C, said: “It’s a pivotal time for us as an agency, as media buying becomes increasingly commoditised and the scope of what clients are after is shifting to them requiring trusted business partners, and much deeper insight into how media plans are driving towards business results.”
MC&C’s clients include Royal Mail MarketReach, TM Lewin, David Lloyd Leisure, WaterAid and Which?; it has also worked for NSPCC, Gameloft and the Family Building Society.
The agency is also looking to recruit a new managing director to lead a major push into international markets.
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