Prager shifts up in MC&C revamp

Direct response media agency MC&C has overhauled its senior team by handing former Proximity chief Ian Prager a more active role in the business as managing director.
Having spent most of his career at Proximity London under its various guises, including Barraclough Hall Woolston Gray, Prager has been on the MC&C board since October 2008.
He took up the post of deputy chairman but is now taking over the role previously held by founder Mike Colling, who has handed himself the chief executive’s job.
The shake-up also sees associate director Caroline Dolan promoted to head of business management. She will oversee workflow and ensure that all of the company’s output meets the highest standards.
Her promotion is in recognition of her strong record of fostering solid relationships, as well as administering a number of highly successful campaigns. Dolan joined MC&C 11 months ago from OMD UK.
The move follows a record year in 2014 and a series of new client wins including NSPCC, Gameloft and the Family Building Society.
Colling said: “These promotions recognise both Ian and Caroline’s outstanding ability and commitment to MC&C. The change follows several years of phenomenal growth – we have doubled in size in the last two years. Ian’s promotion will provide me with the support and time required to continue to drive this vision for growth forward over the coming years, while Caroline’s new role will further enhance the relationships, work and results that we deliver clients.”
Prager added: “The agency has gone from strength to strength, and it’s an honour to have the opportunity to have a guiding hand in ensuring this strong growth continues.
“The changes will enhance the flexibility of our work, focusing our time and allowing MC&C to build upon our continuing successes, benefitting both MC&C and our clients.”

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