Acxiom joins forces for launch of Media Data Platform
IPG-owned data company Acxiom has joined forces with Treasure Data and Kinesso to launch a platform that will overlay brands’ first-party…
data insight
Tech and data firms in demand as new FCA rules loom
Finance firms are increasingly turning to tech and data insight companies in their quest to meet new Financial Conduct Authority Consumer…
Help the aged: TV advertisers alienating the over-55s
Brand owners are so focused on diversity and inclusion in their advertising that they are at risk of completely ignoring…
Mark Roy steps down as REaD Group secures buyout
Data marketing and insight agency REaD Group has been acquired by tech-enabled customer data management specialist Sagacity Solutions in a…
Wunderman Thompson tunes up for music partnerships
Wunderman Thompson is expanding its offering with a new music partnership proposition, through its in-house sports and entertainment marketing agency…
Clients offered cookie-free insights for local activity
Advertisers are being offered the chance to engage local audiences with highly targeted, cookieless and ID-free digital ad campaigns running…
Saga appoints Camelot boss as first chief data officer
Over 50s specialist Saga is continuing to try to shake off its fuddy-duddy image and reinvent itself “superbrand for older…
Under cosh CMOs still fail to sift data wheat from chaff
Marketing chiefs are so bamboozled by the volume of customer data they are collecting – with nearly all using ten…
Grocers must get smarter to fight shopping basket cuts
Every morning the news headlines are enough to make you fold up your paper, switch off your TV or close…
Martech stacks grow but golden nuggets prove elusive
With budget cuts and talent shortages starting to bite, marketers are increasingly turning to martech to do the heavy lifting…