Charles Tyrwhitt implements marketing insight tool
Men’s clothing brand Charles Tyrwhitt is implementing a new data and analytics platform to organise, consolidate and streamline its view…
data insight
Study busts myth for need to keeping refreshing ads
Marketers might get sleepless nights over long-running ad campaigns, fearing that consumers will get bored of seeing the same execution,…
Financial squeeze triggers ‘customer data emergency’
UK marketers are being hit by a customer data emergency which is preventing them from adapting their campaigns in the…
Acxiom joins forces for launch of Media Data Platform
IPG-owned data company Acxiom has joined forces with Treasure Data and Kinesso to launch a platform that will overlay brands’ first-party…
Tech and data firms in demand as new FCA rules loom
Finance firms are increasingly turning to tech and data insight companies in their quest to meet new Financial Conduct Authority Consumer…
Help the aged: TV advertisers alienating the over-55s
Brand owners are so focused on diversity and inclusion in their advertising that they are at risk of completely ignoring…
Mark Roy steps down as REaD Group secures buyout
Data marketing and insight agency REaD Group has been acquired by tech-enabled customer data management specialist Sagacity Solutions in a…
Wunderman Thompson tunes up for music partnerships
Wunderman Thompson is expanding its offering with a new music partnership proposition, through its in-house sports and entertainment marketing agency…
Clients offered cookie-free insights for local activity
Advertisers are being offered the chance to engage local audiences with highly targeted, cookieless and ID-free digital ad campaigns running…
Saga appoints Camelot boss as first chief data officer
Over 50s specialist Saga is continuing to try to shake off its fuddy-duddy image and reinvent itself “superbrand for older…