Men’s clothing brand Charles Tyrwhitt is implementing a new data and analytics platform to organise, consolidate and streamline its view of commercial performance from brand activity.
Boldspace’s proprietary BoldLens tool tracks all brand communications activity across advertising, marketing and PR against a broad range of commercial KPIs, visible in real-time.
The platform will aim to help Charles Tyrwhitt view a constant snapshot of growth by tracking all brand activity in one accessible platform against a broad range of growth metrics including sales revenue, traffic, engagement, organic branded search, press coverage, social mentions, and sentiment.
It is designed to help track, measure and consolidate some traditionally more intangible, harder-to-pinpoint areas such as share of voice, out-of-home advertising effectiveness, brand awareness, and consideration against specific competitors.
Charles Tyrwhitt marketing director Jason Gray said: “There has never been a more important time to understand how our different brand marketing activities feed into commercial performance. BoldLens empowers our team to better understand the impact of brand activity and make informed decisions that support the business. This will help us ensure Charles Tyrwhitt has effectiveness at the heart of every decision we make. We are excited to be working together. ”
BoldLens head of product Dan Pillay added: “BoldLens exists to bring large, complex datasets together to offer communications and marketing professionals the quick insights they need. The opportunity to prove the worth of our platform with another household name brand is truly exciting.”
First unveiled in September 2020, BoldLens was relaunched last year following significant six-figure investment into the system. The tool is already used by Fridays, Post Office, Silverstone, Locke, and Tishman Speyer.
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