Retail marketers see value of first party data rocket
Retail marketers claim their first party data has soared in value, and anticipate campaigns based on their transactional insights will…
data insight
M&C lures PHD global data chief for Fluency agency
M&C Saatchi Fluency – the agency which was launched last year with a pledge to end “data snobbery” – has…
Asos boosts data academy to develop XXXL insights
Online fashion retailer Asos is aiming to further develop super-sized data skills across its business with the expansion of its…
Data insights now driving nearly all digital marketing
Digital marketing is no longer driven by the “smoke and mirrors” ethos, with nearly three-quarters of brands embracing insights derived…
New tool provides insight into UK cost of living crisis
Marketers having sleeping nights about how they can adapt their activity during the cost of living crisis are being offered…
Asda links with University of Leeds for data partnership
Asda has joined forces with the University of Leeds for a strategic data partnership, designed to better understand pressing societal…
eBay Ads brings in Microsoft chief to head up UK team
eBay Ads has recruited Microsoft Advertising EMEA marketing lead Upasana Gupta as its new general manager of advertising in the…
Firms fall in love with data but fail to get under its skin
Data-driven marketing may now have been embraced by nearly every UK business but the vast majority are still failing to…
Booming demand for data experts triggers salary war
Data professionals no longer have to traipse to London to secure the big bucks, with regional companies increasingly matching the…
Xerox swoops for Go Inspire to boost digital services
Go Inspire, the Leicester-based print, digital marketing and communication services provider, has been acquired by Xerox as part of the…