Under cosh CMOs still fail to sift data wheat from chaff
Marketing chiefs are so bamboozled by the volume of customer data they are collecting – with nearly all using ten…
data insight
Grocers must get smarter to fight shopping basket cuts
Every morning the news headlines are enough to make you fold up your paper, switch off your TV or close…
Martech stacks grow but golden nuggets prove elusive
With budget cuts and talent shortages starting to bite, marketers are increasingly turning to martech to do the heavy lifting…
Retail marketers see value of first party data rocket
Retail marketers claim their first party data has soared in value, and anticipate campaigns based on their transactional insights will…
M&C lures PHD global data chief for Fluency agency
M&C Saatchi Fluency – the agency which was launched last year with a pledge to end “data snobbery” – has…
Asos boosts data academy to develop XXXL insights
Online fashion retailer Asos is aiming to further develop super-sized data skills across its business with the expansion of its…
Data insights now driving nearly all digital marketing
Digital marketing is no longer driven by the “smoke and mirrors” ethos, with nearly three-quarters of brands embracing insights derived…
New tool provides insight into UK cost of living crisis
Marketers having sleeping nights about how they can adapt their activity during the cost of living crisis are being offered…
Asda links with University of Leeds for data partnership
Asda has joined forces with the University of Leeds for a strategic data partnership, designed to better understand pressing societal…
eBay Ads brings in Microsoft chief to head up UK team
eBay Ads has recruited Microsoft Advertising EMEA marketing lead Upasana Gupta as its new general manager of advertising in the…