IPA qualification aims to unravel media data mysteries
Agency trade body the IPA is launching a new qualification designed to provide junior practitioners with the building blocks required…
data insight
Future double acquisition boosts insight and gaming
Publishing group Future, the company behind Homes & Gardens, Country Life, Marie Claire, Total Guitar and Four Four Two, is…
Saga buys insight firm as it vies for ‘superbrand’ status
Over 50s specialist Saga is aiming to continue its transformation from an organisation associated with elastic waistbands and Zimmer frames…
Unlimited unleashes AI-driven insights platform, Luca
Unlimited, the group behind TMW and Nelson Bostock, is launching an AI-driven human insights platform that it is claimed can…
Iceland joins global platform to seek out new products
“Mums” might love going to Iceland to get the family shop but Iceland and sister retail brand The Food Warehouse are…
Data insights driving greater creativity in digital outdoor
Creative luvvies might wince, but nearly all (96%) senior advertising professionals believe that data insights from digital out of home…
Most fear rivals are way ahead on data and analytics
UK bosses may claim data and analytics are vital to business growth yet most still do not have the processes, strategy or…
Why marketing to the whole human will thrive in 2022
The pandemic has been the ultimate crisis moment – one that has demanded radical and immediate reactions from governments, businesses…
CDOs feel the heat over huge expansion of data sources
The uphill struggle data professionals face in analysing the information their companies gather has been exposed, with eight in ten…
Data science boom to push platform market to $163bn
The wholesale adoption of data science techniques is set to trigger exponential growth in the value of the global data…