M&C poaches Accenture chief for data agency Fluency
M&C Saatchi Group has confirmed the launch of its data consultancy, M&C Saatchi Fluency, with a pledge to end “data…
data insight
Omnicom’s C Space promotes DeVlieger to global CEO
Omnicom-owned global customer agency C Space – which counts Walmart, Ikea, McDonald’s and Tesco as key clients – has handed…
Data-driven firms thrive but there’s still work to be done
Just days after it was claimed data-driven firms are not only handling the Covid fall-out better but face a brighter…
Lockdown 2.0: Marketers urged to embrace data insight
With the countdown to the UK’s second national lockdown well and truly under way, senior figures in the marketing industry…
Former Heineken global CMO takes top job at Kantar
Kantar has gone for packaged goods and retail experience – as well as a former client – to find a…
Data pact tackles sector’s ‘astonishing’ lack of diversity
Brand owners and their agencies are being given a helping hand to reach diverse audiences, which it is claimed are…
Top brands join data challenge to prevent a new Covid
Major brands including Reckitt Benckiser, Aviva, Microsoft, Legal & General and Facebook have joined forces with academia and the third…
Morrisons boosts insight strategy with Sainsbury’s hire
Morrisons has signalled a shift to greater use of data-driven marketing by poaching Sainsbury’s group head of brand communications and…
Diversity and inclusion issues plague the data industry
The data industry may be one of the fastest growing sectors of the UK economy – and seemingly bullet-proof from…
MSQ recruits first chief data officer for expansion drive
MSQ, the agency group behind Stack, The Gate, Walk-in Media and Twentysix, is aiming to bolster its data-driven marketing credentials…