Data professionals confident of avoiding Covid jobs cull
As the UK braces itself for a Covid-19 job cuts bloodbath, professionals working in the data industry have revealed they…
data insight
‘Smug’ marketers blind to what makes consumers tick
Marketers and their agencies are so obsessed with fame, image and money that they overestimate the importance of these aspirations…
Insight helps eHarmony find love in the time of corona
Online dating service eHarmony has proved that using data-driven insight to increase your adspend during the Covid-19 pandemic can bring…
Wunderman Thompson top data role goes to WPP fellow
Wunderman Thompson is bolstering its data leadership team with the appointment of its first chief data officer for the EMEA…
‘Data illiterate’ bosses could spell disaster for brands
As business chiefs spend virtually every waking hour fire-fighting the effects of Covid-19, there is a risk they are sweeping…
Crozier in, Salama out at Kantar but it’s just coincidence
Kantar chief executive Eric Salama has been ousted from the company he helped to build into a $4bn (£3.19bn) business…
MSQ nets Innovate UK task to build data-driven insights
Innovate UK, the non-departmental Government-backed innovation agency which has a budget of over £400m, has appointed MSQ Partners to transform…
Now Kantar is eyeing up Adam Crozier for chairman role
Former adman Adam Crozier, who already chairs Asos and Whitbread, is being tipped as the new chairman of Kantar, the…
Kantar boosts senior UK team with triple appointment
Data and insight consultancy Kantar has kicked off the year with a triple whammy of appointments to its UK leadership…
Data goldmine: Brands are just scratching the surface
Brand owners have made huge strides in embracing a data-driven marketing culture but most believe they still have some way…