Former Heineken global CMO takes top job at Kantar
Kantar has gone for packaged goods and retail experience – as well as a former client – to find a…
data insight
Data pact tackles sector’s ‘astonishing’ lack of diversity
Brand owners and their agencies are being given a helping hand to reach diverse audiences, which it is claimed are…
Top brands join data challenge to prevent a new Covid
Major brands including Reckitt Benckiser, Aviva, Microsoft, Legal & General and Facebook have joined forces with academia and the third…
Morrisons boosts insight strategy with Sainsbury’s hire
Morrisons has signalled a shift to greater use of data-driven marketing by poaching Sainsbury’s group head of brand communications and…
Diversity and inclusion issues plague the data industry
The data industry may be one of the fastest growing sectors of the UK economy – and seemingly bullet-proof from…
MSQ recruits first chief data officer for expansion drive
MSQ, the agency group behind Stack, The Gate, Walk-in Media and Twentysix, is aiming to bolster its data-driven marketing credentials…
Asos hunts data and insight chief to spearhead growth
Online fashion giant Asos has come good on its pledge to boosts its senior team by kicking off the hunt…
Heatwave makes consumers hot, hot, hot for Christmas
For many Brits baking in summer sunshine, Christmas is already on their minds, with over a quarter (27%) of consumers…
New normal? Bah, data sector has been WFH for years
The “new normal” triggered by the impact of Covid-19 may have seen millions struggle to adapt to working from home,…
Mission buys behavioural insight shop Innovationbubble
The Mission Group, the company which owns 11 specialist agencies including Krow, has acquired international psychological insights and behavioural solutions…