Nationwide boosts insights with Qlik platform roll-out
Nationwide Building Society, which has committed to invest over £4bn in new technology over the next five years, has signed…
data insight
Shoddy data spills 20% of marketing spend down drain
The pursuit of quality marketing data may have started even before Stan Rapp and the late Lester Wunderman were growing…
Morrisons drafts in data giant to boost loyalty scheme
Morrisons is aiming to breathe new life into its More loyalty scheme by handing retail analytics giant IRI a brief to…
Brands told: Forget Bridget Jones, most love single life
Gone are the days when single people – and in particular women – were desperate to be in a relationship;…
HR bosses back data insight to tackle skills shortages
Data and insight techniques might be driving nearly every business function these days but, when it comes to recruitment at…
Dune data strategy shines as insights fuel £4.4m boost
Shoe retailer Dune London has proved that a personalised ad strategy based on advanced data analysis and insights can add…
Mindshare grabs £6m YBS Group media brief from UM
Yorkshire Building Society Group, the organisation which also owns Chelsea Building Society and Norwich & Peterborough Building Society, has handed…
250 jobs go as Howard Hunt crashes after Paragon deal
Paragon’s acquisition of three Howard Hunt Group businesses, as well as the order book of Howard Hunt (City), has forced…
Paragon swoops for Celerity in triple Howard Hunt deal
Paragon Group has confirmed the acquisition of three Howard Hunt Group businesses, Celerity Information Services, ORM and Graft Services, as…
Print giants eye up bids for Howard Hunt and Celerity
At least three suitors are understood to be considering bids for leading direct mail print firm Howard Hunt Group –…