Hastings Direct extends data solutions deal with Equifax
Hastings Direct has strengthened its relationship with Equifax by signing a multi-year deal which will see the data giant provide…
data insight
Data-driven decisions are better than a hunch, right?
On Saturday evening, with two other statisticians and my wife, I played a great new board game. Don’t worry, there…
Adspend nears £24bn with surge in data-driven activity
UK adspend rose 6.3% year-on-year to reach £23.6bn in 2018, spearheaded by the inexorable march of data-driven digital media as brands…
Brands ready to make a killing from ‘Anxiety Economy’
A combination of climate change, financial insecurity, Brexit, escalating international tensions and lack of social interaction is creating an anxiety…
Lastminute division to help brands in-house marketing
Lastminute.com is tapping into the in-housing trend by launching a consultancy to help brands handle their marketing activity internally after…
AnalogFolk hires Unilever chief to head up insight team
Digital agency AnalogFolk London has strengthened its senior team by poaching a new boss for its data intelligence unit from…
Starcount hires OMD chief to head up commercial team
Data science consultancy Starcount has recruited former OMD UK managing partner Joanna Wardle as its first chief commercial officer. Reporting…
Private equity giants eye up major bids for Kantar stake
Some of the world’s biggest private equity firms are reportedly eyeing up bids for WPP-owned data giant Kantar, as the marketing…
Publicis appoints Microsoft data chief to top Spine role
Publicis Group is bolstering the senior team for data platform Publicis Spine by appointing Microsoft global digital and analytics chief…
Publicis hires Isobar chief to run data platform Spine
Publicis Group has appointed Isobar chief executive Karl Weaver as UK country lead for Publicis Spine, the agency’s insight platform…