Former DunnHumby chief Hay joins data insight start-up
Former DunnHumby global chief executive Simon Hay has been recruited to spearhead new data insight company Outra, launched by Giles…
data insight
Lastminute.com launches consumer insight scheme
Lastminute.com Group is moving into the European data insight market with the launch of a new scheme which will tap…
TMO signs major data deal with Lancashire Cricket Club
Lancashire County Cricket Club and Emirates Old Trafford have signed a deal with Manchester-based The Media Octopus to bring the…
OS hires Vodafone insight boss as first chief data officer
Ordnance Survey has hired its first chief data officer in the organisation’s 225-year history as part of plans to extract…
Agencies under threat as brands take control of CRM
Brand owners are increasingly ditching their reliance on agencies to manage their customer data and CRM strategies – and are…
Brexit and Trump ‘forcing brands to reign in campaigns’
The success of Donald Trump and the Brexit victory may have sent huge swathes of the population into deep depression…
Man City aims to win over fans with player insights
Manchester City manager Pepe Guardiola may be renowned for his exacting standards but the Premier League club is now giving…
Brittany Ferries hands data strategy brief to Anaylin
Brittany Ferries has appointed Anaylin to build a customer and analytical database and communications platform to increase engagement with customers…
Kids’ charity hires Wood for Trees for analysis boost
Clic Sargent, the UK cancer charity for children and young people, has appointed Wood for Trees as part of plans…