Momentum launches insights platform for experiential
Experiential agency Momentum Worldwide is launching a new insights platform that uses artificial intelligence to unify different data points in…
data insight
Merkle launches DataSource insight platform in UK
Data-driven performance marketing agency Merkle is launching a proprietary people-based, market agnostic data platform, DataSource, in the UK which it…
WPP to sell stake in Kantar as group revenues decline
WPP is preparing to sell a stake in data and insight division Kantar and has already appointed Goldman Sachs to…
Dentsu acquires B2B insights company to boost Gyro
Dentsu Aegis Network is bolstering its commitment to B2B marketing by acquiring global insights company B2B International, which will become…
Alchemetrics boosts senior team for expansion drive
Alchemetrics is continuing to beef up its senior team following the appointment of Caroline Worboys as non-executive chair by hiring…
Alchemetrics hires Worboys to lead expansion strategy
Alchemetrics has brought in former Wunderman and Starcount chief Caroline Worboys as non-executive chair to drive the data specialist’s ambitious…
Match jumps into bed with Mediacom for data-led task
Online dating service Match is embracing a new data-driven media strategy designed to get under the skin of its user…
When will firms finally recognise truth about women?
One of the key takeaways from this year’s Women in Data conference was that, although the use of artificial intelligence…
CitizenMe builds consumer data platform for brands
CitizenMe, the mobile app that aims to help consumers to get value from their personal data, has opened a platform…
Daily Mail insight boss Ian Thomas quits for Samsung
Daily Mail data insight chief Ian Thomas has quit the newspaper group after just a year to take up a…