Private equity giants eye up major bids for Kantar stake
Some of the world’s biggest private equity firms are reportedly eyeing up bids for WPP-owned data giant Kantar, as the marketing…
data insight
Publicis appoints Microsoft data chief to top Spine role
Publicis Group is bolstering the senior team for data platform Publicis Spine by appointing Microsoft global digital and analytics chief…
Publicis hires Isobar chief to run data platform Spine
Publicis Group has appointed Isobar chief executive Karl Weaver as UK country lead for Publicis Spine, the agency’s insight platform…
Momentum launches insights platform for experiential
Experiential agency Momentum Worldwide is launching a new insights platform that uses artificial intelligence to unify different data points in…
Merkle launches DataSource insight platform in UK
Data-driven performance marketing agency Merkle is launching a proprietary people-based, market agnostic data platform, DataSource, in the UK which it…
WPP to sell stake in Kantar as group revenues decline
WPP is preparing to sell a stake in data and insight division Kantar and has already appointed Goldman Sachs to…
Dentsu acquires B2B insights company to boost Gyro
Dentsu Aegis Network is bolstering its commitment to B2B marketing by acquiring global insights company B2B International, which will become…
Alchemetrics boosts senior team for expansion drive
Alchemetrics is continuing to beef up its senior team following the appointment of Caroline Worboys as non-executive chair by hiring…
Alchemetrics hires Worboys to lead expansion strategy
Alchemetrics has brought in former Wunderman and Starcount chief Caroline Worboys as non-executive chair to drive the data specialist’s ambitious…
Match jumps into bed with Mediacom for data-led task
Online dating service Match is embracing a new data-driven media strategy designed to get under the skin of its user…