Why marketing to the whole human will thrive in 2022
The pandemic has been the ultimate crisis moment – one that has demanded radical and immediate reactions from governments, businesses…
data insight
CDOs feel the heat over huge expansion of data sources
The uphill struggle data professionals face in analysing the information their companies gather has been exposed, with eight in ten…
Data science boom to push platform market to $163bn
The wholesale adoption of data science techniques is set to trigger exponential growth in the value of the global data…
Tesco targets advertisers with insight-driven platform
Tesco is aiming to bolster its appeal to both suppliers and agencies with the launch of a new platform, powered…
Retailers ‘must use insight to fight Black Friday fatigue’
UK retailers pinning their hopes on a bumper Black Friday instore are being urged to rethink their plans and draw…
CDOs, zero-party data and data science drive recovery
Insights-driven firms will emerge leaner, fitter and stronger from the Covid pandemic and far more likely to outperform their competitors…
Former Kantar Euro chief joins MSQ’s expansion drive
Agency group MSQ is continuing its seemingly relentless pursuit of growth by recruiting former Kantar European CEO of consulting Bart…
Clubcard data in driving seat for Tesco growth strategy
Tesco’s Clubcard scheme – which not that long ago was being sidelined for price cuts – is once again at…
Ex-DunnHumby chief joins Kantar to lead Worldpanel
Data and insight consultancy Kantar has appointed former DunnHumby group chief executive Guillaume Bacuvier to lead its Worldpanel division, succeeded…
DunnHumby lifer Sandra Stanley lands global data job
Tesco-owned data business DunnHumby has rewarded Sandra Stanley for her 22 years of service by handing her the top role…