Tesco targets advertisers with insight-driven platform
Tesco is aiming to bolster its appeal to both suppliers and agencies with the launch of a new platform, powered…
data insight
Retailers ‘must use insight to fight Black Friday fatigue’
UK retailers pinning their hopes on a bumper Black Friday instore are being urged to rethink their plans and draw…
CDOs, zero-party data and data science drive recovery
Insights-driven firms will emerge leaner, fitter and stronger from the Covid pandemic and far more likely to outperform their competitors…
Former Kantar Euro chief joins MSQ’s expansion drive
Agency group MSQ is continuing its seemingly relentless pursuit of growth by recruiting former Kantar European CEO of consulting Bart…
Clubcard data in driving seat for Tesco growth strategy
Tesco’s Clubcard scheme – which not that long ago was being sidelined for price cuts – is once again at…
Ex-DunnHumby chief joins Kantar to lead Worldpanel
Data and insight consultancy Kantar has appointed former DunnHumby group chief executive Guillaume Bacuvier to lead its Worldpanel division, succeeded…
DunnHumby lifer Sandra Stanley lands global data job
Tesco-owned data business DunnHumby has rewarded Sandra Stanley for her 22 years of service by handing her the top role…
AI to make agencies lean, keen and driven by machine
Marketing agencies’ adoption of new technologies is enabling them to scale campaigns with data-driven, real-time precision but while automation will…
Ol Janus becomes first global data chief at Havas CX
Havas CX Helia’s data chief, Ol Janus, has been handed the newly created role of global head of data for…
Most data professionals ‘still lacking the basic skills’
Data skills are considered more important than ever in business, but less than a quarter (23%) of data professionals –…