UMG rolls out ‘hypertargeted’ music platform for brands
Universal Music Group, home to top artists including Adele, Rihanna, Jay-Z, Abba, Coldplay, Billie Eilish, Lady Gaga and Elton John,…
data insight
‘Blinkered’ UK firms cannot see data skills shortage
UK businesses are even more delusional over whether they have the right skills to meet their data needs, with more…
Menopausal women ‘need more support from brands’
Brands are failing to represent and respond to expectations from women transitioning through the menopause or perimenopause in the UK,…
Demand for third-party data soars as cookies crumble
Brands are continuing to turn to outside sources to supplement their own customer data, with third-party audience data sales increasing…
Publicis buys online shopping insight giant Profitero
Publicis Groupe is ramping up its online shopping offer with the €200m (£168m) acquisition of leading SaaS global ecommerce intelligence…
Cost of living crisis ‘set to hit nearly every UK business’
The cost of living crisis, which has seen price rises for energy and groceries to council tax and petrol is…
Check out Google Analytics 4.0 now, before it’s too late
As we all probably know by now, Google Analytics 3 (GA3) is being phased out on July 1, 2023 but…
Havas boosts data-driven offer with Search Lab deal
Havas Group is continuing to bolster its digital and data credentials with the acquisition of integrated performance marketing agency Search…
YouGov unveils global dataset of more than 40 markets
Brands and agencies are being offered what is claimed to be “unrivalled global audience intelligence” with the launch of YouGov…
Transparency and trust ‘top trumps’ in data strategy
The Covid pandemic may have fuelled greater acceptance of the power of “data for good”, but when it comes to…