Check out Google Analytics 4.0 now, before it’s too late
As we all probably know by now, Google Analytics 3 (GA3) is being phased out on July 1, 2023 but…
data insight
Havas boosts data-driven offer with Search Lab deal
Havas Group is continuing to bolster its digital and data credentials with the acquisition of integrated performance marketing agency Search…
YouGov unveils global dataset of more than 40 markets
Brands and agencies are being offered what is claimed to be “unrivalled global audience intelligence” with the launch of YouGov…
Transparency and trust ‘top trumps’ in data strategy
The Covid pandemic may have fuelled greater acceptance of the power of “data for good”, but when it comes to…
IPA qualification aims to unravel media data mysteries
Agency trade body the IPA is launching a new qualification designed to provide junior practitioners with the building blocks required…
Future double acquisition boosts insight and gaming
Publishing group Future, the company behind Homes & Gardens, Country Life, Marie Claire, Total Guitar and Four Four Two, is…
Saga buys insight firm as it vies for ‘superbrand’ status
Over 50s specialist Saga is aiming to continue its transformation from an organisation associated with elastic waistbands and Zimmer frames…
Unlimited unleashes AI-driven insights platform, Luca
Unlimited, the group behind TMW and Nelson Bostock, is launching an AI-driven human insights platform that it is claimed can…
Iceland joins global platform to seek out new products
“Mums” might love going to Iceland to get the family shop but Iceland and sister retail brand The Food Warehouse are…
Data insights driving greater creativity in digital outdoor
Creative luvvies might wince, but nearly all (96%) senior advertising professionals believe that data insights from digital out of home…