Firms fall in love with data but fail to get under its skin
Data-driven marketing may now have been embraced by nearly every UK business but the vast majority are still failing to…
data insight
Booming demand for data experts triggers salary war
Data professionals no longer have to traipse to London to secure the big bucks, with regional companies increasingly matching the…
Xerox swoops for Go Inspire to boost digital services
Go Inspire, the Leicester-based print, digital marketing and communication services provider, has been acquired by Xerox as part of the…
UMG rolls out ‘hypertargeted’ music platform for brands
Universal Music Group, home to top artists including Adele, Rihanna, Jay-Z, Abba, Coldplay, Billie Eilish, Lady Gaga and Elton John,…
‘Blinkered’ UK firms cannot see data skills shortage
UK businesses are even more delusional over whether they have the right skills to meet their data needs, with more…
Menopausal women ‘need more support from brands’
Brands are failing to represent and respond to expectations from women transitioning through the menopause or perimenopause in the UK,…
Demand for third-party data soars as cookies crumble
Brands are continuing to turn to outside sources to supplement their own customer data, with third-party audience data sales increasing…
Publicis buys online shopping insight giant Profitero
Publicis Groupe is ramping up its online shopping offer with the €200m (£168m) acquisition of leading SaaS global ecommerce intelligence…
Cost of living crisis ‘set to hit nearly every UK business’
The cost of living crisis, which has seen price rises for energy and groceries to council tax and petrol is…
Check out Google Analytics 4.0 now, before it’s too late
As we all probably know by now, Google Analytics 3 (GA3) is being phased out on July 1, 2023 but…