Wunderman Thompson tunes up for music partnerships

Wunderman Thompson is expanding its offering with a new music partnership proposition, through its in-house sports and entertainment marketing agency Prism, in a move which it claims will give clients the opportunity to tap into music partnerships with some of the world’s biggest music providers.

The proposition reflects the music industry trend of discovering new ways to not only engage fans but also create impact for brands and rights holders like never before.

Prism Music will combine music industry knowledge with Wunderman Thompson’s data capability to deliver audience insights and brand strategy, shaping music partnerships for the right fit and the right results.

The music partnership will be spearheaded by Charlie Toller, who worked with some of the world’s biggest rights holders, talent and live events over the past 15 years. Key live partnerships include Live Nation, AEG, Boiler Room, Warehouse Project and, most recently, Broadwick Live.

Toller said: “Between audio, live and virtual experiences exists a complex ecosystem of rights and stakeholders. We help clients navigate this, building fan-first strategies that thread these components together in a way that drives synergy and value far beyond traditional partnerships.

“Our team sit at the forefront of entertainment culture and technology, bringing specific music industry capabilities to clients from licensing and partnerships to rights management and data insights.”

Wunderman Thompson UK chief executive Pip Hulbert added: “It’s fantastic to see the appetite for live experiences bouncing back. Music and live events are undoubtedly a huge part of entertainment culture.

“Expanding our capabilities with a new music partnership expertise will give our clients the chance to create impactful and authentic experiences for music fans, while giving them a voice in music culture.”