Specsavers tunes up rave classics for audiology tool
Specsavers has enlisted the “banging tunes” of Groove Armada to target the generation of over-50s clubbers who built Britain’s rave…
music
Virtual Insanity returns as Jay Kay grabs Beefeater 0.0
Pernod Ricard is going back to the 1990s, partnering with Jamiroquai to recreate the Virtual Insanity video, revealing that, after…
Rock & Roll Hall of Fame tunes up new online platform
The Rock & Roll Hall of Fame, whose 400 stars include an eclectic mix of the world’s top artists from…
Forget the grapevine, science proves music boosts ads
Music might have been a mainstay in advertising for decades but a new scientific study claims to have finally revealed…
Current Account Switch Service plays to beat of Gen Z
The Current Account Switch Service is going all guns blazing for Gen Z consumers, launching its debut campaign targeting the…
Brands can solve ‘hard knock life’ for Gen Z music fans
Brand owners have a major opportunity to woo young people by supporting the future of live music experiences, amid claims…
Orange Amps hires agency to tune up online presence
Orange Amps, the British amplifier brand used by Stevie Wonder, Jimmy Page, Tony Iommi, Noel Gallagher and many others, has…
HMV revives top marketing role in senior level shake-up
HMV has overhauled its senior management team by promoting two insiders to succeed marketing and commercial director Patrizia Leighton, who…
Heineken app helps fans ‘live the moment’ at concerts
Heineken is aiming to encourage music fans across the world to ditch their phones at live events by downloading a new…
Not so mad for it: Govt and ad watchdog eye Oasis probe
The Gallagher brothers might have buried the hatchet but the battle to secure tickets for the Oasis comeback tour has…