Wunderman Thompson tunes up for music partnerships
Wunderman Thompson is expanding its offering with a new music partnership proposition, through its in-house sports and entertainment marketing agency…
music
In the mood for Berlin? EasyJet unveils ‘playlist’ hols
Holidaymakers will now be able to book the break of their musical dreams following a collaboration between EasyJet and Spotify,…
UMG rolls out ‘hypertargeted’ music platform for brands
Universal Music Group, home to top artists including Adele, Rihanna, Jay-Z, Abba, Coldplay, Billie Eilish, Lady Gaga and Elton John,…
The Winner Takes It All: TMW scoops Abba comeback
Abba have turned to data-driven marketing to promote the new concert which will see the 1974 Eurovision winners perform for…
Experian turns to Christian rapper for finance series
Experian is aiming to get down with the kids by partnering with Grammy Award-winning Christian hip hop artist Lecrae –…
Ham, egg and Slits? Gousto cooks up Spotify deal
Recipe box Gousto has cemented a partnership with Spotify to launch a new platform that will provide recipe recommendations based on…
Mad for it: Covid weary Brits now 24 hour party people
The late “Madchester” impresario Tony Wilson once compared Shaun Ryder to WB Yates and it seems UK consumers are also…
Jingle all the way: ‘Sonic IDs’ in tune with under 35s
To many they are simply annoying jingles that stay in your head all day long; to others they are “sonic…
ASA guns down foul-mouthed sexist rapper Bamby H20
A YouTube ad for a single by rapper Bamby H2O, entitled Over It, has been battered by the ad watchdog…
Golden Years: Google deal to keep BMG stars shining
Music publishing giant BMG – home to David Bowie, Iggy Pop, the Rolling Stones, Blondie, Fatboy Slim, and Cypress Hill…