Brand new second hand: Brits turn to refurbed tech
The days when games consoles, hi-fi kit and computers were thrown out as soon as an upgrade was available appear…
music
Martin Guitar plays to heritage to finetune rebranding
Legendary US guitar brand Martin – the acoustic of choice for the likes of Elvis Presley, Kurt Cobain, John Mayer,…
99 problems: Foul-mouthed Sickotoy ad scratched out
Music giant Global Records has been whacked by the ad watchdog after a misogynistic and expletive-filled ad for electro music…
Demi Lovato crucifix ad nailed for offending Christians
An outdoor campaign for Demi Lovato’s Holy Fvck album, which featured the singer bound in a bondage-style outfit while lying on…
Anti-knife crime campaign brings rapper back to life
Rapper Joshua Ribera, aka Depzman, who was stabbed to death in 2013, has been brought back to life for an…
Wunderman Thompson tunes up for music partnerships
Wunderman Thompson is expanding its offering with a new music partnership proposition, through its in-house sports and entertainment marketing agency…
In the mood for Berlin? EasyJet unveils ‘playlist’ hols
Holidaymakers will now be able to book the break of their musical dreams following a collaboration between EasyJet and Spotify,…
UMG rolls out ‘hypertargeted’ music platform for brands
Universal Music Group, home to top artists including Adele, Rihanna, Jay-Z, Abba, Coldplay, Billie Eilish, Lady Gaga and Elton John,…
The Winner Takes It All: TMW scoops Abba comeback
Abba have turned to data-driven marketing to promote the new concert which will see the 1974 Eurovision winners perform for…
Experian turns to Christian rapper for finance series
Experian is aiming to get down with the kids by partnering with Grammy Award-winning Christian hip hop artist Lecrae –…