Hard Rock International is aiming to convert rock fans into footie lovers with a campaign to launch iits global loyalty club, offering one member and three friends the chance to watch to Lionel Messi play at an upcoming Inter Miami game in the US.
The South Florida holiday is part of the company’s new “Come Together” campaign, devised by UK agency Golin and featuring Messi along with other superstars including Noah Kahan, John Legend and Shakira, all in celebration of the global launch of the “Unity by Hard Rock” loyalty programme.
The winner and their group will be treated to roundtrip airfare, ground transportation, a three-night stay at The Guitar Hotel at Seminole Hard Rock Hotel & Casino Hollywood with tickets to a Major League Soccer Inter Miami CF home game.
The package also includes four signed Messi football shirts, a $500 credit for spa and dining, a $200 Rock Shop gift card for additional Messi T-shirts, hoodies, joggers or other merchandise and a pool cabana. Fans can enter for a chance to score this amazing experience until June 30 2024.
The sweepstakes is open to Unity by Hard Rock members, which rewards customers for doing the things they love across Hard Rock’s portfolio of more than 200 locations including hotels, casinos, cafes and Rock Shops around the world.
The programme offers a raft of benefits and services at participating Hard Rock locations, where members can earn and redeem Unity Points towards free nights, dining experiences, merchandising and more. Members gain exclusive access to offers, promotions and rewards, as well as exclusive discounts to participating Hard Rock properties.
Seminole Gaming and chairman of Hard Rock International chief executive Jim Allen said: “It’s a pleasure to have Leo Messi as Hard Rock’s brand ambassador and we’re excited to welcome even more of his fans to our properties with this ultimate ‘Come Together’ experience with Messi.
“We’ve had a great reception to this effort and putting a spotlight on Unity by Hard Rock; we make it easy for the winner and all travellers to earn and redeem points across participating properties around the world anytime they dine, stay or play with us.”
Related stories
‘Trust and routine key factors in securing brand loyalty’
Retailers ‘must use loyalty data to boost CX or risk it all’
Loyalty clubs helping retailers and shoppers fight crisis
Retailers urged to use rewards to build ‘true brand love’
