Planning-inc, the data and tech consultancy set up in 2001, is rebranding to Plinc, in a move which it insists is fuelled by significant changes to its own operations, but also to the marketing industry as a whole.
The company maintains that clients had already referred it as ‘Plinc’ in the past and that the new name “nods to its heritage, while offering a fresh path forward in line with its unique position in the industry”.
Plinc, whose clients include Argos, Marks & Spencer, Prezzo, Habitat and Halfords, connects and processes customer data to generate fresh insights and enhances data stacks with “composable personalisation and marketing modules”.
Using its AI-enhanced, real-time data platform Unilyze, the firm claims clients can connect millions of customers with billions of interactions.
With major technological innovation continuing to disrupt the industry, Plinc’s leadership team maintains that talented people will remain a crucial component of effective marketing and that is why it offers customers both its platform and its people – not just a product.
Plinc chief executive James Melhuish said: “It’s an exciting time to introduce Plinc to the market. Our new brand reflects our mission to keep things simple and fresh in a complex world. Not to mention, with AI continuing to disrupt our industry and opening up new opportunities, it’s vital we don’t lose sight of the expertise people bring.”
Plinc operates as an independent brand but has been part of the Next 15 network – which also includes Engine, Elvis, Story Worldwide, and ODD London – since 2019, when it signed a deal worth an estimated £15m.
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