AkzoNobel hires Ogilvy for major EMEA push for Dulux

Dulux HeritageAkzoNobel, the company behind global paint brands including Dulux and Sikkens, has handed its EMEA advertising business to Ogilvy, following a pitch with an integrated global team spanning Spain, Poland, South Africa, UK and the Netherlands.

AkzoNobel is focused on innovation and sustainability and the work will include a pan-European campaign, developed by Ogilvy Netherlands, and a campaign for Dulux’s premium Heritage range, developed by Ogilvy UK.

The pitch was managed by Booster Consulting.

AkzoNobel decorative coatings director of commercial marketing EMEA Kim Potters said: “We are pleased to appoint Ogilvy as our agency network partner.

“Throughout the process, they showed creativity and are a great fit with our way of working in EMEA. We look forward to working with them across our AkzoNobel consumer portfolio.”

Ogilvy Netherlands chief executive Jai Kotecha added “We are excited at the prospect of creating impactful work that delivers on the brand vision of AkzoNobel’s paint brands in Europe – it’s a collaboration that feels perfectly aligned.”

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