Ogilvy feasts on Valeo Foods brief for brand expansion
Valeo Foods UK, the Irish multinational behind Kettle Chips, Rowse Honey, Batchelors and Jacob’s, has appointed Ogilvy UK as its…
Ogilvy
Industry chiefs lead tributes to ‘true gent’ Mike Dodds
Senior figures, friends and colleagues from the marketing industry have paid tribute to former Ogilvy, Proximity and The Salocin Group…
Former Proximity and Ogilvy chief Dodds passes away
Mike Dodds, the highly respected former agency chief who led both Ogilvy and Proximity in pan-European and global roles, has…
Cannes ’24: D’Ott-fuelled jolly or epicentre of creativity?
Another year, another Cannes Lions International Festival of Creativity has drawn to a close. Awards-wise, WPP regained the title of creative…
Dulux turns to the classics to draw up colour palette
Dulux Heritage has reimagined the covers of 12 literary classics – ranging from War of the Worlds, Dracula and Moby…
Ogilvy One returns in comeback for ‘direct marketing’
WPP has dusted off its Ogilvy One branding seven years after it was shelved – to put the main agency…
Ogilvy hires ex-Sky chief as head of marketing science
Ogilvy UK has appointed its first head of marketing science for UK and EMEA to drive the fusion of data…
LadBible pushes ‘Say Maaate’ to 6 million but row grows
The Mayor of London’s “Say Maaate to a Mate” campaign may have attracted criticism for being “offensive” and “naive” but…
Shrimp gag flags Hellmann’s role in a summer Barbie
Hellmann’s is the latest brand to jump aboard the Barbie movie bandwagon with a new tongue-in-cheek campaign running across the…
London Mayor boosts sexism fight with ‘Say Maaate’
The Mayor of London’s office is following up last year’s “Have a word” DMA-award winning campaign, designed to tackle sexist…