Armadillo appoints Silicon Valley advisor as non-exec

AnnCRM agency Armadillo is continuing its drive for growth by appointing former Google and Amazon advisor Ann Hiatt as a non-executive director to advise the business on the next stages of its expansion plan.
Hiatt worked side-by-side with Google chief executive Eric Schmidt and Amazon boss Jeff Bezos as an executive business partner during her 15 years with the US tech giants.
Having recently moved to Europe, Hiatt says she is keen to apply the lessons she learned working for some of the world’s most influential tech companies to the CRM agency, which works with global brands including McDonald’s, hotels.com and Disney.
Armadillo will draw upon Hiatt’s passion for helping companies to succeed in tech today, coupled with her culture of relentless ambition.
Hiatt commented: “I see Armadillo on an exciting growth trajectory, building on their already strong foothold in digital CRM. I look forward to applying my Silicon Valley learnings and partnering with Armadillo’s leadership in their mission to apply new technologies and ideas to their business.”
Hiatt holds a degree in International Studies from the University of Washington and has also studied for a PhD in Scandinavian Studies at UC Berkeley.
Armadillo executive chairman Chris Thurling said: “We were blown away by Ann’s talk at SXSW and once we knew she was heading to Europe we were very keen to work with her more closely. Not only does she have truly unrivalled experience, she’s motivating, incredibly knowledgeable but also warm and approachable. We can’t wait to bring her fresh voice and forward thinking to the agency.”

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