Armadillo chief Ray takes top regional IPA chair role
The IPA has shown it is not just an organisation dominated by advertising and media agencies by appointing James Ray,…
Armadillo
Nationwide hires Armadillo as first dedicated CRM shop
Bristol agency Armadillo has proved that regional agencies are equal if not better than big London shops after beating off…
Armadillo double hire boosts top data and insight team
Bristol CRM agency Armadillo has strengthened its senior team with the double appointment of a new data strategy director and…
Cunard turns on style for luxury Queen Anne mailshot
Carnival-owned cruise ship brand Cunard is rolling out a global direct mail campaign to promote its new ship, the Queen…
Why you don’t need to know your customers’ shoe size
There is a common misconception that brands need access to every data point imaginable to understand and market to their…
Wunderman data strategy chief defects to Armadillo
Wunderman Thompson data strategy director Andrew Terry has become the latest agency professional to ditch the capital for the regions…
Data and the coronavirus crisis – what you need to know
Almost everything we do has been affected by Covid-19 – the way we use customer data is no exception. In…
Armadillo appoints strategy chief in new hiring spree
Bristol agency Armadillo is continuing to strengthen its top team with the appointment of former McCann insight chief Nick Beevors…
Why clients need agencies now more than ever before
Since I entered the industry in the mid-Nineties, the “agencies are dead” trope has periodically done the rounds. Various extinction…
Armadillo nets Cunard and P&O Cruises in CRM coup
Bristol agency Armadillo has fired a warning shot over the bows of the big London agencies by beating all-comers –…