Armadillo chief Ray takes top regional IPA chair role

james ray armadilloThe IPA has shown it is not just an organisation dominated by advertising and media agencies by appointing James Ray, chief executive of Bristol-based CRM shop Armadillo, as its new chair for England and Wales.

The move, which was confirmed at the IPA Council meeting last week, sees Ray succeed former McCann Manchester chief Richard Aldiss, in the role.

As IPA chair for England & Wales, Ray will act as a figurehead for IPA member agencies in England (outside London) and in Wales, working closely with the team of IPA city heads to champion the talent in the advertising community and support IPA president Josh Krichefski’s “People First” agenda.

Ray’s agenda will be unveiled in 2025.

Since 2022, Ray has served as IPA city head for Bristol, Cardiff and the South West, providing a voice for IPA members in the area and helping the IPA to support agencies through challenging business conditions. His successor as city head will be announced at a later date.

James Ray said: “I’m immensely proud to be taking the baton from Richard. In a time of both opportunity and challenge for the marketing and advertising industry, I’m looking forward to supporting our fantastic group of city heads, as we work to channel the IPA’s support for our member agencies outside of London.”

IPA director of membership Tom Mott added: “I’m delighted that James will be the new chair. He has been an excellent supporter and champion of our members in Bristol, Cardiff and the South West during his time as city head and I have no doubt he’ll bring the same commitment and passion to his new role. I’d also like to thank Richard for all his efforts during his tenure.”

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