Industry responds to Budget: ‘Don’t panic, don’t panic’
Rachel Reeves’ Autumn Budget has thrown up the traditional mix of winners and losers, with increasing tax burdens on businesses,…
IPA
Rory Sutherland: ‘Industry is useless at marketing itself’
Ogilvy vice-chairman and former IPA president Rory Sutherland has lifted the lid on what he believes is a major flaw…
IPA agencies name the best media owner to work with
Blis has been named as the best media owner to work with, according to IPA agencies and digital specialists, who…
Industry pays tribute to IPA research chief Denise Turner
Hundreds of tributes have been paid to IPA media research director Denise Turner, who passed away suddenly on Friday at…
Forget the grapevine, science proves music boosts ads
Music might have been a mainstay in advertising for decades but a new scientific study claims to have finally revealed…
Bellwether: A new era of AI-led, data-informed activity?
The latest Bellwether Report tells a familiar tale, only with a twist. While direct marketing budgets continued to be revised…
Fresh boost as firms shift budgets to targeted marketing
Direct marketing continued its impressive performance in Q3 2025, according to the latest IPA Bellwether Report, with brand owners increasingly…
Influencers ‘deliver in the long term’ says first ROI study
Influencer marketing may have its critics but new data from the IPA reveals why so many brands are signing up…
Less is not more: Marketers ‘must go big or go home’
Marketers are risking a “death spiral” of smaller budgets, smaller campaigns and lower profits, with a new analysis revealing that…
Advertising Association to mark centenary at Lead 2026
More than 450 senior leaders from across the political, media and advertising landscape have signed up for the next ad…