Bellwether: Rise of precision, accountability, and results
New figures from the Q1 IPA Bellwether Report reveal the majority of UK firms revised their total marketing budgets down, in…
IPA
Direct marketing shines bright amid economic storms
Further proof – if it were needed – of direct marketing’s resilience in the face of economic uncertainty has once…
IPA chief: ‘Creativity isn’t a nice to have. It’s all we have’
New IPA president and BBH chief executive Karen Martin has issued a rallying cry to the industry to put “human…
All In Census launches: ‘Make sure your voice is heard’
The UK advertising industry is running its third All In Census today, the biggest industry-wide workforce survey of its kind….
All In Census starts 7-day countdown at Piccadilly Lights
The Advertising Association has launched the countdown to its 2025 All In Census at the Piccadilly Lights this week, with…
Industry ‘must act now to unlock the best creative ideas’
Marketers and their agencies face a wake-up call over the development of game-changing creative ideas, with poor feedback, laborious sign-off…
Agencies in firing line as OECD is urged to probe WPP
Advertising and marketing agencies are facing a major challenge to their environmental record amid claims that one of the sector’s…
Agency chiefs ‘must galvanise teams’ as pay gaps widen
UK agency leaders are being urged to “galvanise their teams to take an inclusive approach” following new figures which reveal…
IPA renews vows with TikTok to ramp up diversity drive
TikTok’s data privacy record may still be proving a headache for regulators on both sides of the Atlantic, but the…
Bellwether: AI is delivering but has Britain got talent?
While many in the industry – including trade body the DMA – have been desperate to shake off the negative…