Bellwether Reaction: Hailing the return of the C-word
This week’s IPA Bellwether Report has revealed that UK companies are holding their nerve as the geopolitical crisis rages on,…
IPA
Marketing budgets on the rise as brands hold their nerve
UK companies appear to have shrugged off concerns over the war in the Middle East to revise their marketing budgets…
Staff woes hit agencies as AI tightens grip on industry
The full force of the storm that the agency market is facing has been laid bare as AI reshapes the…
IPA reveals why investing in trust pays big dividends
As more and more advertisers set an objective of increasing trust, new long-term evidence from the IPA Effectiveness Databank shows…
IPA launches initiative to help agencies unpick GenAI
The IPA has unveiled a new free platform designed to help agencies navigate the fast-moving and increasingly complex world of…
Bellwether Reaction: ‘Stay agile, prioritise targeting’
This week’s IPA Bellwether Report has revealed that, perhaps unsurprisingly, the marketing and advertising industry has been caught up in…
Budgets on life support as Trump gives firms the willies
Marketing budgets flatlined during Q4 as businesses exercised caution in the wake of ongoing economic uncertainty – especially over Donald…
IPA certificate sees president prime young creative guns
IPA president and BBH chief executive Karen Martin is coming good on her promise to put creativity at the heart…
IPA names ‘six of the best’ in New Year’s Honours list
The IPA has rewarded six advertising professionals for their “outstanding” service to the industry as well as for raising the…
Industry responds to Budget: ‘Don’t panic, don’t panic’
Rachel Reeves’ Autumn Budget has thrown up the traditional mix of winners and losers, with increasing tax burdens on businesses,…