COP26: Clients and agencies offered net zero certificate
Advertising and marketing professionals are being offered a new course to enable them to understand the climate crisis and the…
IPA
Ad budgets up again but the fat lady’s not singing yet
The advertising and marketing industry is continuing its impressive recovery from the depths of Covid despair, with Q3 budgets increasing…
Study finally reveals the most potent off and online mix
Marketers may be seemingly ploughing their budgets online as if it is going out of fashion but the most powerful…
Messy briefs ‘putting the skids on a third of ad budgets’
Marketers’ shoddy briefing practices not only leave agencies in the dark about what their clients want, they also lead to…
Brand purpose campaigns ‘drive customer acquisition’
Industry creative chief Steve Harrison might have to eat his own caustic words on brand purpose marketing campaigns after a…
Covid triggers new rules of engagement – adopt or die
Marketers must gear up for a new era of consumer engagement, sparked by – surprise, surprise – the coronavirus, on…
Public trust in ads up but it still trails other industries
UK advertising’s image is finally starting to improve – up from its 2015 nadir when 44% of the public said…
‘Data-driven ads will be key’ as spend finally recovers
Just 24 hours after Gartner painted a Hieronymus Bosch-style portrait of a marketing industry still in the grips of Covid…
IPA scheme to help agencies cut media carbon footprint
The IPA is stepping up its support to agencies in their transition to a zero-carbon future with the launch if…
Industry unites to benchmark marketing effectiveness
Industry bodies the IPA and ISBA are collaborating on a new programme designed to benchmark the effectiveness of agencies and…