Brands fatten up ad budgets for ‘oven ready’ Boris
Boris Johnson’s “oven ready” Brexit deal could yet prove half-baked but the advertising and marketing industry has certainly swallowed it…
IPA
Industry crying out for Brexit decision as spend stalls
It seems it is not only Boris Johnson who is banging the drum to “get Brexit done”, the marketing industry…
ASA under fire over ‘heavy handed’ stereotype ad bans
The Advertising Standards Authority has been accused being heavy handed in its implementation of the new rules on gender stereotypes,…
Get the defibrillators out: ‘axis of evil’ clobbers adspend
Marketing budgets are back in the intensive care unit – despite being giving the kiss of life in the first…
‘Bosses on tour’ warned about gross Cannes behaviour
Agency bosses – and clients for that matter – are being warned that “appalling behaviour” will not be tolerated at…
Marketing spend given ‘kiss of life’ as growth returns
Marketing budgets appear to have come out of the doldrums – in the short term at least – with the…
Forget gadgets and ‘likes’, Gen Z simply want security
Marketers intent on appealing to Generation Z, that is those aged between 16 to 23 for the uninitiated, could have…
Marc Nohr to head up IPA commercial leadership group
The IPA has drafted in Fold7 chief executive Marc Nohr to chair its commercial leadership group, establishing a new agenda…
Digital spend ploughs on despite caution over Brexit
Brexit uncertainty is continuing to take its toll on marketing budgets, according to the latest IPA Bellwether Report, which shows that…
Sexual harassment endemic in the marketing industry
A damning report into sexual harassment in the advertising and marketing sector reveals that over a quarter (26%) of all…