Brands urged to wake up to new era of Brits ‘flying solo’
British adults are increasingly consuming commercial media in isolation, with young people – those aged between 16 and 34 –…
IPA
As UK swelters, Brits fear financial freeze this Xmas
The UK might be entering its fourth heatwave of the summer but Christmas planning is looming large for marketers, although…
Industry chiefs back Burnham as the ‘creative champion’
UK advertising and marketing industry bosses have backed new Prime Minister Andy Burnham, who officially took up the role today,…
Ad budgets rise again as brands play the long game
UK companies are staying resolute in their commitment to marketing spend, revising their budgets up to the second highest level…
Clients call for more strategic thinking from agencies
Nine out of ten brand leaders say they are seeing true commercial value from their agency partnerships but agencies could…
Social media grips Brits despite misinformation fears
Despite almost 80% of the younger generation (16-34s) being concerned by the amount of misinformation on social media, they still…
‘We need to stop gazing at our navels and make waves’
Advertising effectiveness is being undermined by short-termism, narrow metrics and underinvestment, and the industry must “think big” again to unlock…
Bellwether reaction: Hailing the return of the C-word
This week’s IPA Bellwether Report has revealed that UK companies are holding their nerve as the geopolitical crisis rages on,…
Marketing budgets on the rise as brands hold their nerve
UK companies appear to have shrugged off concerns over the war in the Middle East to revise their marketing budgets…
Staff woes hit agencies as AI tightens grip on industry
The full force of the storm that the agency market is facing has been laid bare as AI reshapes the…