Over-50s must fight generation game
Back in the late Seventies, with youth unemployment rife, strikes crippling the country, and the Far Right returning, the punk…
IPA
‘Over 50s hit by triple whammy’
IPA director general Hamish Pringle claims there is a ‘triple whammy’ which results in over 50s vanishing from agencies, after…
DM and online up says Bellwether
Direct marketing, Internet advertising and paid search were the only disciplines to see a rise in spend during the last…
A load of crystal balls…
What does the New Year hold for the leading lights of the DM industry and beyond? Ivan Idol polishes up…
Spread the word, and attract the talent
Five years ago my colleagues and I on the IPA Direct Marketing Group had an idea. Like most good ideas…