DM budget boom still on hold as uncertainty spreads
The direct marketing industry is still awaiting the predicted boom times, promised at the beginning of the year, with the…
IPA
Charity regulator risks turf war row by wooing agencies
The Fundraising Regulator is risking accusations that it is waging a turf war with marketing trade bodies after calling on…
IPA calls on online giants to tackle video ad standards
The IPA has launched a scathing attack on Google’s YouTube and Facebook, claiming they are not doing enough to bring…
Direct mail industry to launch ABC-style audit scheme
Royal Mail and Whistl are to join forces with the DMA, IPA and ISBA to launch a new scheme to…
How Bellwether shows this sector is proving its mettle
I must admit it is always gratifying to be right. The recent IPA Bellwether Report shows a clear shift in…
Now Bellwether predicts huge growth in DM expenditure
The prospects for direct marketing spend have received yet another boost this week with the latest IPA Bellwether Report predicting…
Firms predict DM spend will return to good old days
Brand owners believe that 2017 will be the year when direct marketing finally sees a return to the good old…
Direct budgets fight back to hold off Brexit squeeze
Direct marketing budgets have been one of the main beneficiaries of the marketing industry holding its nerve against the doom-mongers…
Don’t panic, says IPA chief, Brexit cuts aren’t fatal
IPA director general Paul Bainsfair has joined his industry peers in calling on advertisers not to slash their budgets post-Brexit,…
Adland finally wakes up to the need for data geeks
Two decades after direct marketing agencies started to hire data specialists, the penny has finally dropped in adland with the…