Marc Nohr to head up IPA commercial leadership group
The IPA has drafted in Fold7 chief executive Marc Nohr to chair its commercial leadership group, establishing a new agenda…
IPA
Digital spend ploughs on despite caution over Brexit
Brexit uncertainty is continuing to take its toll on marketing budgets, according to the latest IPA Bellwether Report, which shows that…
Sexual harassment endemic in the marketing industry
A damning report into sexual harassment in the advertising and marketing sector reveals that over a quarter (26%) of all…
Brussels blocks plan for ICO to keep EU role post-Brexit
Hopes of securing a place for the UK at the top table of EU data protection regulation post-Brexit have been…
GDPR and Brexit uncertainty hits marketing budgets
The long-awaited upturn on direct marketing budgets has yet to materialise, according to the latest IPA Bellwether Report, which shows…
Google and Unilever join fight for ICO to retain EU role
Unilever and Google have backed calls to keep the UK Information Commissioner’s Office at the top table of EU data…
Direct mail comes out of silo with Jicmail audit launch
The direct mail industry has received yet another boost with the official launch of the ABC-style measurement scheme – first…
YouTube ad overhaul ‘biggest since platform launched’
Google is attempting to ease concerns over brand safety – and head off a highly damaging advertising boycott – by…
DM budgets dip again but 2018 could be bumper year
Marketers are more confident that direct marketing budgets will rise this year than at any time in the past decade,…
Industry on alert as Govt plots £1bn raid on freelancers
The army of freelancers who work in the marketing industry are facing a major HMRC crackdown in a move which…