Covid-19 nation: Brits go healthy but still love a drink
It seems that celebrities are not the only ones using lockdown to fight the flab, more of more consumers are…
IPA
UK joins global fight over ‘bully-boy’ late paying clients
UK agency body the IPA has joined a global alliance – which also includes the American Association of Advertising Agencies – in exposing…
Direct mail spend holding firm in Covid-19 downturn
Direct mail appears to be holding up much better than other marketing disciplines during the Covid-19 crisis, even though the…
Industry backs Budget but warns of tough times ahead
Advertising and marketing trade bodies have welcomed Chancellor Rishi Sunak’s first Budget – including the £30bn package to tackle the…
UK trade bodies join forces to fly the flag for Team GB
The UK’s advertising and marketing industry bodies have joined forces with the Government for a major initiative designed to boost…
DMA and IAB fail to join industry climate change action
The Advertising Association is aiming to show that the industry is indeed concerned about the growing environmental crisis with the…
Brands fatten up ad budgets for ‘oven ready’ Boris
Boris Johnson’s “oven ready” Brexit deal could yet prove half-baked but the advertising and marketing industry has certainly swallowed it…
Industry crying out for Brexit decision as spend stalls
It seems it is not only Boris Johnson who is banging the drum to “get Brexit done”, the marketing industry…
ASA under fire over ‘heavy handed’ stereotype ad bans
The Advertising Standards Authority has been accused of being heavy handed in its implementation of the new rules on gender…
Get the defibrillators out: ‘axis of evil’ clobbers adspend
Marketing budgets are back in the intensive care unit – despite being giving the kiss of life in the first…