Brand purpose campaigns ‘drive customer acquisition’
Industry creative chief Steve Harrison might have to eat his own caustic words on brand purpose marketing campaigns after a…
IPA
Covid triggers new rules of engagement – adopt or die
Marketers must gear up for a new era of consumer engagement, sparked by – surprise, surprise – the coronavirus, on…
Public trust in ads up but it still trails other industries
UK advertising’s image is finally starting to improve – up from its 2015 nadir when 44% of the public said…
‘Data-driven ads will be key’ as spend finally recovers
Just 24 hours after Gartner painted a Hieronymus Bosch-style portrait of a marketing industry still in the grips of Covid…
IPA scheme to help agencies cut media carbon footprint
The IPA is stepping up its support to agencies in their transition to a zero-carbon future with the launch if…
Industry unites to benchmark marketing effectiveness
Industry bodies the IPA and ISBA are collaborating on a new programme designed to benchmark the effectiveness of agencies and…
Back to the office? Forget it – most want flexi return
The days of crowded offices, buzzing with energy, work and gossip, will never return if the vast majority (89%) of…
Put your foot down: Brands gear up for road to recovery
Marketers are finally feeling bullish about a post-Covid boom, and, despite the latest IPA Bellwether Report revealing a further decline…
Adland’s pale, male and stale brigade survive Covid cuts
The Covid-19 pandemic’s devastating effect on the UK agency market has been laid bare in the 2020 IPA Agency Census,…
Top clients and agencies join industry climate campaign
Many of the biggest names in advertising and marketing – including Dentsu, Facebook, Google, Havas, Omnicom Media Group, Publicis Groupe,…