IPA qualification aims to unravel media data mysteries
Agency trade body the IPA is launching a new qualification designed to provide junior practitioners with the building blocks required…
IPA
New WARC green hub aims to tackle global ‘code red’
Marketing effectiveness specialist WARC is joining forces with the company behind Cannes Lions and the UK’s Advertising Association to launch…
All consuming: Generational divide is closing rapidly
They might not like it much but it appears young people are slowly morphing into their parents – at least…
Initiative aims to take waste and angst out of pitching
Advertisers and agencies are being urged to sign up for a new cross-industry initiative, designed to make pitching for new…
Ad recovery continues but there will be bumps ahead
Fears that the Omicron variant of Covid-19 would scupper the UK marketing recovery have – by and large – proved…
Govt backs blockchain plan to boost trust in online ads
The UK Government has made a major investment to tackle one of the biggest issues facing the digital advertising market…
COP26: Clients and agencies offered net zero certificate
Advertising and marketing professionals are being offered a new course to enable them to understand the climate crisis and the…
Ad budgets up again but the fat lady’s not singing yet
The advertising and marketing industry is continuing its impressive recovery from the depths of Covid despair, with Q3 budgets increasing…
Study finally reveals the most potent off and online mix
Marketers may be seemingly ploughing their budgets online as if it is going out of fashion but the most powerful…
Messy briefs ‘putting the skids on a third of ad budgets’
Marketers’ shoddy briefing practices not only leave agencies in the dark about what their clients want, they also lead to…