Brands back bullish budget setting as optimism returns
Marketing chiefs appear to be still winning the arguments against cutting adspend during hard times, with budget growth surpassing last…
IPA
‘Repair shop Britain’ puts used items on shopping list
UK consumers are increasingly looking to rent, repair and re-sell items, as the cost of living crisis continues to put…
All in Census: Industry needs 15 minutes of your time
The UK advertising industry is calling on all people working in advertising and marketing to “stop the clock, take 15…
Return of pre-Covid media habits to fuel data demand
Claims that Covid would force brands to rewrite the marketing rulebook have finally been blown out of the water with…
Agencies boost D&I as IPA Census maps out new era
The agency sector appears to have made huge strides in tackling the age-old problem of an industry dominated by white, middle class…
What does it all mean? Sector unpicks Q4 Bellwether
The advertising and marketing industry appears to have fought off the prophets of doom for another quarter, with the latest…
Brands wake up to folly of cuts as ad budgets hold firm
Brand owners are holding their nerve in the face of impending doom, and appear to have finally woken up to the…
Bellwether reaction: How to be a leader not a lemming
Today’s IPA Bellwether Report predicts a rocky road ahead for marketing budgets as the cost-of-living crisis, soaring energy bills, weakening…
Budgets ride perfect storm to eke out growth – for now
Total marketing budgets have fought off the economic chaos once more to register another quarter of growth, although at just…
VCCP lands IPA Effectiveness grand prix for Cadbury
VCCP has scooped one of the advertising industry’s top accolades, landing the IPA Effectiveness Awards grand prix for rebuilding Cadbury’s brand and…