Bellwether reaction: A return to long-term planning
This week’s IPA Q3 Bellwether Report reveals that marketers across the UK have returned to main media spend once more,…
IPA
Brands bolster attack and defence as promotions fall
Marketers appear have headed the warnings that an over-reliance on sales promotions can erode brand value by launching both offensive…
City sees power of brand but needs educating on spend
The strength of a company’s brand is way more important than any other the factor – ahead of leadership and…
IPA jumps into bed with TikTok to woo diverse talent
Advertising and marketing agency body the IPA has joined forces with TikTok for Business for a new ad campaign featuring…
No crib for a bed: Brits plot Xmas cuts and festive joy
There may still be nearly five months until Christmas Day – and 151 sleeps – but it seems the old…
Bellwether reaction: Is sales promotion killing brands?
New figures from this week’s IPA Bellwether Report reveal that marketers across the UK are ditching main media spend to…
Adland hit by surge in direct and promotional marketing
Marketers appear to be ditching advertising spend to plough their budgets into the two classic disciplines which clean up in…
Money’s too tight to mention as Brits pause life events
UK consumers across all generations are being battered by the paralyzing impact of the cost of living crisis, with millions…
Robot wars: Brits spooked over ad industry’s use of AI
The advertising and marketing industry might be going gangbusters for artificial intelligence but brands risk of the wrath of their…
Industry makes DE&I gains but discrimination still rife
Advertising and marketing industry leaders have vowed to redouble their efforts to make the sector more inclusive following the publication…