Industry calls for greater urgency in tackling exclusion
All In, the joint industry initiative fronted by the Advertising Association, IPA and ISBA, has made three key updates to…
IPA
Bellwether reaction: ‘Green shoots will need nurturing’
New figures from this week’s IPA Bellwether Report reveal total UK marketing budgets have been revised up again, stretching a…
Direct marketing shines again as spring brings recovery
UK companies revised their marketing spend up once again in Q1 2024, stretching a run of growth that dates back…
Agencies warned over stalled progress on diverse talent
UK agencies are being urged to redouble their efforts to attract and retain a diverse workforce amid concerns that the…
Bellwether reaction: The rise of real-world connections
New figures from this week’s IPA Bellwether Report reveal that total UK marketing budgets have been revised up at the…
Direct marketing hits 20-year high in upbeat Bellwether
UK marketing budgets were revised up to their strongest level in almost a decade in Q4 2023, with direct marketing…
That was then, this is now… for UK marketing budgets
This time last year, the country was still in the midst of a cost of living crisis, and the advertising…
2,000 youngsters get adland taster with IPA scheme
Nearly 100 agencies across the UK are opening their doors to around 2,000 students as part of the IPA careers…
AI Safety Summit: ISBA and IPA outline ad industry code
Two key advertising and marketing trade bodies have published 12 guiding principles for agencies and clients on the use of…
Bellwether reaction: A return to long-term planning
This week’s IPA Q3 Bellwether Report reveals that marketers across the UK have returned to main media spend once more,…