All In Census starts 7-day countdown at Piccadilly Lights
The Advertising Association has launched the countdown to its 2025 All In Census at the Piccadilly Lights this week, with…
IPA
Industry ‘must act now to unlock the best creative ideas’
Marketers and their agencies face a wake-up call over the development of game-changing creative ideas, with poor feedback, laborious sign-off…
Agencies in firing line as OECD is urged to probe WPP
Advertising and marketing agencies are facing a major challenge to their environmental record amid claims that one of the sector’s…
Agency chiefs ‘must galvanise teams’ as pay gaps widen
UK agency leaders are being urged to “galvanise their teams to take an inclusive approach” following new figures which reveal…
IPA renews vows with TikTok to ramp up diversity drive
TikTok’s data privacy record may still be proving a headache for regulators on both sides of the Atlantic, but the…
Bellwether: AI is delivering but has Britain got talent?
While many in the industry – including trade body the DMA – have been desperate to shake off the negative…
Direct marketing booms as tech drives personalisation
The quest for personalised campaigns has seen direct marketing continue its impressive growth streak at the expense of main media…
Bellwether reaction: Learn how to protect against frost
The latest IPA Bellwether Report shows the green shoots which emerged earlier this year have now been caught in a…
Direct marketing glows as adspend is hit by big freeze
Uncertainty over the imminent Autumn Budget triggered a mass pause on total marketing budgets during the third quarter of 2024,…
Armadillo chief Ray takes top regional IPA chair role
The IPA has shown it is not just an organisation dominated by advertising and media agencies by appointing James Ray,…