Direct marketing purrs like a Roller as adland splutters
UK marketing budgets witnessed a robust rebound in Q2 2025, according to the latest IPA Bellwether Report, reversing Q1’s decline,…
IPA
Bellwether at 25: IPA hails rise of the ‘trusted indicator’
The IPA is marking the 25th anniversary of its Bellwether Report with a special edition compendium capturing the evolution of…
Agencies ‘must fix broken fees system or face decline’
Advertising and marketing agencies are being urged to grasp the nettle and finally ditch reliance on charging by the hour…
Small screen, big change: Mobile overtakes TV viewing
Brand owners and their agencies need will be adapt their ads to be viewed in miniature rather than on widescreen…
£380m Govt plan to boost agencies but SMEs cry foul
UK agency body the IPA has joined the Advertising Association in throwing its weight behind the Government’s Industrial Strategy &…
Britain’s got ad talent but very few working class heroes
The advertising industry appears to be making steady progress in many areas, including creating a decent work/life balance, female representation…
‘Fiftysomething’ Xavier Rees: Agencies need us oldies
Advertising and marketing agencies are being urged to finally tackle the rampant ageism in the industry, to foster more inclusive…
Bellwether: Rise of precision, accountability, and results
New figures from the Q1 IPA Bellwether Report reveal the majority of UK firms revised their total marketing budgets down, in…
Direct marketing shines bright amid economic storms
Further proof – if it were needed – of direct marketing’s resilience in the face of economic uncertainty has once…
IPA chief: ‘Creativity isn’t a nice to have. It’s all we have’
New IPA president and BBH chief executive Karen Martin has issued a rallying cry to the industry to put “human…