Bellwether: A new era of AI-led, data-informed activity?
The latest Bellwether Report tells a familiar tale, only with a twist. While direct marketing budgets continued to be revised…
IPA
Fresh boost as firms shift budgets to targeted marketing
Direct marketing continued its impressive performance in Q3 2025, according to the latest IPA Bellwether Report, with brand owners increasingly…
Influencers ‘deliver in the long term’ says first ROI study
Influencer marketing may have its critics but new data from the IPA reveals why so many brands are signing up…
Less is not more: Marketers ‘must go big or go home’
Marketers are risking a “death spiral” of smaller budgets, smaller campaigns and lower profits, with a new analysis revealing that…
Advertising Association to mark centenary at Lead 2026
More than 450 senior leaders from across the political, media and advertising landscape have signed up for the next ad…
New IPA tool defies claims that net zero is being ditched
The IPA is doubling down on its commitment to tackling climate change – despite claims that big agency groups are…
Industry unites to push ad restrictions that fight the flab
Nearly the whole gamut of advertising, marketing and publishing trade bodies – including the Advertising Association, ISBA, the IPA, and…
Print set for bumper Xmas as festive digital detox looms
Print media could well have a bumper Christmas 2025, if the IPA’s crystal ball turns out to be spot-on in…
Bellwether reaction: Are one-to-one channels now king?
The IPA’s Bellwether Report, now in its 25th year, is one of the most hotly anticipated barometers of how the…
Direct marketing purrs like a Roller as adland splutters
UK marketing budgets witnessed a robust rebound in Q2 2025, according to the latest IPA Bellwether Report, reversing Q1’s decline,…